Brilliant Solutions applies LED technology to create specialized lighting systems for cellphone towers, drilling rigs, airport runways, and other specialized uses. It sells to businesses that are willing to pay for superior products that are durable, so their lighting systems remain safe, endure harsh conditions, and last for years. All of Brilliant Solutions' products are packaged in boxes prominently displaying the Brilliant Solutions brand. Why would this brand be valuable to the company?
A) It signals the high quality of the product and helps customers remember it.
B) It helps customers classify the products correctly.
C) It is a product feature that contributes to the value package.
D) It allows Brilliant Solutions to present the products as capital items.
E) It enables Brilliant Solutions to extend its product lines.

Question

Quizplus · Accepted Answer

The brand name, "Brilliant Solutions," signifies the high-quality products of the company and helps customers easily remember it. This contributes to the perceived value of the product and makes it easier for the company to differentiate itself from competitors.

Brilliant Solutions Applies LED Technology to Create Specialized Lighting Systems