Macmoo Real Estate is beginning to use data-driven processes to determine the value that it gets from different marketing activities. Macmoo's website lists available properties and allows customers to request information. Macmoo tends to advertise in local newspapers and specialized real estate periodicals. The marketing director believes that Macmoo's traditional spring advertising campaign, which runs during the month of March, is an effective use of advertising resources. When pressed for evidence, the marketing director points out that revenues in March have consistently been higher than revenues in February. Which of the following is assumed by the marketing director's argument?
A) Real estate transactions can usually be completed in one month.
B) The rates for advertising during the spring are lower than the rates during other times of the year.
C) Other real estate companies increase the amount they spend on advertising during March.
D) The spring advertising campaign is better at promoting general awareness of the Macmoo brand than it is at generating sales leads.
E) The spring advertising campaign is equally effective for commercial real estate and private real estate.

Question

Quizplus · Accepted Answer

The marketing director's argument assumes that the increase in revenues in March, following the advertising campaign, is directly attributable to the campaign's effectiveness. This implies that the transactions influenced by the campaign can be completed within the same month, hence the assumption that real estate transactions can usually be completed in one month.

Macmoo Real Estate Is Beginning to Use Data-Driven Processes to Determine