Dinasonic manufactures and markets consumer kitchen products. The company is preparing to introduce its products to international markets. The company's director of marketing wants the company to adapt its marketing approach to the various markets in different countries that the company is looking to enter. He needs to defend the proposal for his recommended marketing strategy to the rest of the executive team. The director of marketing argues that Dinasonic's products will need to be adapted to local markets to fit the standard of living in other countries. Which of the following, if true, would strengthen this position?

Question

Quizplus · Accepted Answer

This strengthens the position that Dinasonic's products will need to be adapted to fit the standard of living in other countries. If many consumers in developing economies cannot afford the products, then adapting the products to fit the local market's standard of living may make them more accessible and appealing to consumers in those regions.

Dinasonic Manufactures and Markets Consumer Kitchen Products