Market segmentation is a strategy for analyzing consumers, not products.

Question

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Market segmentation is the process of dividing a market into smaller groups of consumers who have similar needs or characteristics. It involves analyzing the behavior, preferences, and needs of customers rather than analyzing products. By identifying and understanding the needs and preferences of different consumer groups, businesses can develop targeted marketing strategies that better meet the needs of their customers.

Market Segmentation Is a Strategy for Analyzing Consumers, Not Products