When Procter & Gamble sent video crews into households in the United Kingdom, Germany, and China to capture people's daily routines and product interaction, this was an example of both primary data gathering and the use of observation as a market research method.

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Quizplus · Accepted Answer

The statement is true. Primary data gathering involves collecting data directly from the source, and in this case, Procter & Gamble is collecting data by using video crews to observe people's daily routines and product interaction in their own households. This method is also known as observational research.

When Procter & Gamble Sent Video Crews into Households in the United