Specialty goods are important and expensive purchases for the buyers who decide on what they want, and they accept no substitutes.

Question

Quizplus · Accepted Answer

Specialty goods are designed for a specific group of consumers who are willing to pay a premium price for a high-quality product that meets their unique needs or preferences. These consumers value uniqueness, quality, and exclusivity, and they are not likely to switch to a substitute brand or product. Therefore, specialty goods represent an important market segment for businesses that want to establish a niche and build brand loyalty among their customers.

Specialty Goods Are Important and Expensive Purchases for the Buyers