The President's Choice brand (Loblaws Companies Ltd.) and the Life brand (Shoppers Drug Mart) are examples of private brands.

Question

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Private brand refers to a brand owned by a retailer or a wholesaler rather than a manufacturer. The President's Choice brand is owned by Loblaws Companies Ltd., and the Life brand is owned by Shoppers Drug Mart, making both of them examples of private brands.

The President's Choice Brand (Loblaws Companies Ltd