The most expensive promotional tool on a cost per contact basis is
A) personal selling.
B) direct mail.
C) television.
D) radio.
E) magazines.

Question

Quizplus · Accepted Answer

Personal selling typically involves one-on-one interactions between salespeople and potential customers, and can be extremely costly due to factors such as salaries, commissions, and travel expenses. However, it also tends to have a high success rate in terms of converting prospects into customers, making it a valuable tool for businesses with relatively high margins or complex products or services.

The Most Expensive Promotional Tool on a Cost Per Contact