A retailer is
A) an individual or firm that helps to distribute a product.
B) an intermediary who sells products to other businesses for resale to final consumers.
C) an intermediary who sells products directly to consumers.
D) a network of independent companies through which a product passes from producer to end user.
E) the combination of distribution channels by which a firm gets its products to end users.

Question

Quizplus · Accepted Answer

A retailer is an intermediary who sells products directly to consumers. They purchase products from wholesalers or manufacturers and sell them to the end-users or customers. Option A defines a distributor, B defines a wholesaler or distributor, D defines a supply chain, and E defines a distribution channel.

A Retailer Is