Where must all consumer product distribution channels begin?
A) The industrial user
B) The retailer
C) The government
D) The wholesaler
E) The manufacturer/producer

Question

Quizplus · Accepted Answer

All consumer product distribution channels must begin with the manufacturer/producer, who creates or produces the goods that will be sold. The manufacturer/producer is responsible for creating the product, determining its price, and deciding how it will be marketed and distributed to consumers. Without a manufacturer/producer, there would be no product to sell in the first place.

Where Must All Consumer Product Distribution Channels Begin