The owner of Fiama Electric overheard the manager of a competing firm discussing his new exclusive distribution strategy. You explain to him that this strategy entails
A) distributing the product through as many warehouses and retailers as possible, thereby excluding no one.
B) distributing through the use of a limited number of outlets for a product.
C) only one trucking firm being given the exclusive transportation contract to deliver the products.
D) a firm selecting only those wholesalers and retailers who will give exclusive attention to their product.
E) the manufacturer granting the right to distribute and sell the product to only one wholesaler or retailer in an area.
Correct Answer:
Verified
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