The use of the telephone to sell directly to consumers is called
A) telemarketing.
B) mail marketing.
C) mail order.
D) direct selling.
E) electronic retailing.

Question

Quizplus · Accepted Answer

Telemarketing specifically refers to the use of the telephone to sell directly to consumers. Mail marketing and mail order involve using mail or physical mail-order catalogs to reach customers, while direct selling encompasses various methods of face-to-face customer contact (such as door-to-door sales or in-home parties). Electronic retailing (also known as e-commerce) involves online sales through a website or other digital platform.

The Use of the Telephone to Sell Directly to Consumers