Judging other cultures by the standards of one's own on the assumption that one's own is superior is known as

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Ethnocentrism is the belief or attitude that one's own culture or ethnicity is superior to others. It involves judging other cultures using one's own cultural standards and values as a basis for evaluation. This can lead to cultural misunderstandings, prejudice, and discrimination.

Judging Other Cultures by the Standards of One's Own on the Assumption