Kali, a television producer, creates a new show that she knows will appeal to young people. She also believes it will achieve good ratings, so advertisers will want to buy commercial time for the program as well. This represents

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Kali is targeting both audiences (young people) and advertisers (commercial time buyers), creating a dual product market. This means she is selling both content (the show itself) and advertising space to different markets. Media convergence (A) refers to the merging of different media platforms, which is not directly relevant in this scenario. Vertically integrated companies (C) are those that control different stages of production, from creation to distribution, but there is no indication that Kali's company is vertically integrated. Active audience (D) refers to the idea that audiences actively interpret and engage with media, but it is not directly relevant to Kali's goals in creating a new show.

Kali, a Television Producer, Creates a New Show That She