Alia is a heavy media user. The images of beauty she sees through the media emphasize thinness. Over time, Alia has come to believe that anyone who is not thin could not be considered beautiful. This scenario illustrates which model of media influence?

Question

Quizplus · Accepted Answer

This scenario illustrates cultivation theory, which suggests that heavy exposure to media can shape an individual's worldview and beliefs, leading to the cultivation of certain attitudes and values. In this example, Alia's heavy exposure to media images of thinness has led her to believe that only thin people can be considered beautiful. The hypodermic model suggests that media messages are injected directly into the audience and immediately influence their attitudes and behaviors, while agenda-setting theory pertains to the media's ability to influence which topics are considered important by the public. Horizontal integration refers to the corporate strategy of bringing together different media companies under a single ownership structure.

Alia Is a Heavy Media User