A consumer goods company's formula for its economy window cleaner is white vinegar, water, and a little cornstarch. In an effort to market this product as environmentally friendly it labels the product "all natural," even though it did not change any components of the product. This type of promotion is best described as

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Greenwashing is the practice of using marketing techniques to make a product appear more environmentally friendly than it actually is. In this scenario, the company is promoting their already existing product as "all natural" to make it appear more eco-friendly. However, they have not made any significant changes to the product itself.

A Consumer Goods Company's Formula for Its Economy Window Cleaner