If a new grocery store opened closer to your home than your current store, you might describe the new store as an intervening opportunity.

Question

Quizplus · Accepted Answer

An intervening opportunity is a new alternative that becomes available and may redirect consumer behavior away from their current option. In this case, the closer grocery store provides a new opportunity that may redirect shoppers away from their current, more distant store.

If a New Grocery Store Opened Closer to Your Home