When conducting surveys, why is the wording of questions a concern?

Question

Quizplus · Accepted Answer

The wording of a question can influence the interpretation and response of the respondents, thereby affecting the accuracy and usefulness of the survey data. For example, the use of leading or biased questions can drive the respondents' answers towards a particular response, leading to a skewed or inaccurate representation of the population's views or opinions. Also, ambiguous or unclear questions can confuse the respondents or elicit irrelevant answers, reducing the survey's validity and reliability. Therefore, it is critical to use clear, precise, and unbiased language when formulating survey questions to ensure accurate and meaningful results.

When Conducting Surveys, Why Is the Wording of Questions a Concern