As a Campaign Manager, How Would You View the Use

As a campaign manager, how would you view the use of attack ads?

A) Attack ads are very hard to counter, and there is no down side to using them, so full steam ahead.
B) Even though they are widely criticized, they are often effective and increase voter interest, so you would probably consider airing at least one.
C) It is always best to take the moral high ground, so you should never indulge in negative advertising.
D) Attack ads have been proven never to work, so you won't be wasting your money on them.
E) You would save the attack ads for markets where you are already confident of getting votes.