Self-enhancement is more common in individualist than in collectivist cultures.

Question

Quizplus · Accepted Answer

Self-enhancement, which refers to the tendency of individuals to view themselves in a positive light, has been found to be more common in individualist cultures that emphasize individual achievement and autonomy, compared to collectivist cultures that prioritize group harmony and interdependence. Research has consistently shown this pattern, with studies finding higher levels of self-enhancement in Western cultures such as the United States and Canada, compared to Asian and African cultures that tend to be more collectivist.

Self-Enhancement Is More Common in Individualist Than in Collectivist Cultures