You are buying a new car and you have narrowed it down to two choices. Both cars have a number of positive and negative features. After you make your choice, you are more likely to remember:

Question

Quizplus · Accepted Answer

This phenomenon is known as cognitive dissonance, where individuals tend to justify their decisions by focusing on the positive aspects of their choice and the negative aspects of the alternative choice. Therefore, when choosing a car, one is more likely to remember the positive qualities of the chosen car and the negative qualities of the not-chosen car. This helps to reduce the discomfort of cognitive dissonance.

You Are Buying a New Car and You Have Narrowed