Which of the following concepts explains why sports fans might be more likely to wear clothing supporting their favourite team after a big win instead of after a big loss?

Question

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BIRGing, or "Basking In Reflected Glory," is a concept that suggests individuals will associate themselves with successful others to enhance their self-esteem or identity. In the context of sports, fans are more likely to wear clothing supporting their team after a big win to bask in the glory of their team's success and feel good about themselves. This behavior is less likely after a big loss.

Which of the Following Concepts Explains Why Sports Fans Might