Why do affective experiences seem to have more of an affect on implicit attitudes than on explicit attitudes?

Question

Quizplus · Accepted Answer

Affective experiences often trigger automatic reactions, which are more closely linked to implicit attitudes. Explicit attitudes, on the other hand, are more likely to be influenced by controlled processing and cognitive control, which may partially override the impact of affective experiences.

Why Do Affective Experiences Seem to Have More of an Affect