According to Hovland and colleagues, a measure will be accepted based on which three factors?

Name: According to Hovland and colleagues, a measure will be accepted based on which three factors?
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Quizplus · Accepted Answer

According to Hovland and colleagues, a measure will be accepted based on the communicator, content, and audience. Persuasiveness and cogency are related to the content, and while salience can be a factor, it is not one of the three primary factors identified by Hovland and colleagues.

According to Hovland and Colleagues, a Measure Will Be Accepted