A political candidate sends a signed picture to everyone in her district, along with a letter soliciting campaign donations. This candidate is employing the ____________ tactic.

Question

Quizplus · Accepted Answer

Reciprocation is the act of giving something in order to receive something in return. The political candidate is sending a signed picture as a gift to everyone in the district, which is likely to trigger the feeling of indebtedness in the recipients. By doing so, the candidate hopes to increase the likelihood of receiving campaign donations from the recipients.

A Political Candidate Sends a Signed Picture to Everyone in Her