If voters who initially favour a particular political candidate are told that another candidate is ahead in the polls, they may change their voting behaviour. This is an example of the ________ tactic of persuasion.

Question

Quizplus · Accepted Answer

This response describes the social proof tactic of persuasion, where individuals are influenced by the actions and beliefs of others. In this scenario, voters are being informed of the actions and beliefs of other voters (choosing another candidate), which may sway their own decision-making. The authority tactic involves using credible sources or experts to persuade individuals, inoculation involves preemptively addressing counterarguments, and reactance involves motivating individuals to resist persuasion tactics.

If Voters Who Initially Favour a Particular Political Candidate Are