Marc's college friends exercise every day because they believe it's good for their health. Marc starts to exercise as well and also comes to believe it benefits his health. When everyone goes home for the summer, Marc continues to exercise. This is an example of:

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Private conformity refers to genuine acceptance of the beliefs or behaviors of a group, as opposed to simply going along with the group in order to fit in and avoid rejection (public conformity) or because one feels pressure to conform to social norms (normative social influence). In this scenario, Marc begins to exercise and continues to do so even when he is no longer with the group, indicating that he has genuinely accepted the belief that exercise is good for his health. This fits the definition of private conformity.

Marc's College Friends Exercise Every Day Because They Believe It's