An action or process that strengthens a behaviour is known as:

Name: An action or process that strengthens a behaviour is known as:
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Reinforcement refers to any action or process that strengthens or increases the likelihood of a behavior being repeated. This can be achieved through positive reinforcement (rewarding desired behavior) or negative reinforcement (removing an unpleasant stimulus to increase the likelihood of the behavior being repeated).

An Action or Process That Strengthens a Behaviour Is Known