If Peter decides to lend his friend Todd money so that in the future Todd will be more likely to return the favour, then Peter is relying on the social responsibility norm.

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Peter is relying on the norm of reciprocity, which is the expectation that people will respond to each other in kind, returning benefits for benefits. The social responsibility norm involves helping others who are dependent or in need, without expecting anything in return.

If Peter Decides to Lend His Friend Todd Money So