Betty and David decide to do a survey to get people's reaction to their innovative idea for a new product. With the help of an organization that conducts primary research, the couple are able to get the response of people from their town. The results are very encouraging and they decide to start their company. What error have they committed?

Question

Quizplus · Accepted Answer

The couple committed the error of the law of small numbers by conducting the survey in only one town. The sample size was too small, and the results may not accurately represent the larger population's response to their product.

Betty and David Decide to Do a Survey to Get