Beth heads the team of designers at La Belle, Inc., a well-known brand for designer bags. She is an extraordinary designer herself and is also an excellent manager to her team. In the past, La Belle has successfully implemented many of her innovative ideas to their benefit. The company has now decided that Beth should be given the responsibility of managing their new business unit that specializes in clothes, shoes, and other accessories. What type of entrepreneurship is displayed in this scenario?

Question

Quizplus · Accepted Answer

The scenario describes a company assigning an employee to manage a new business unit, which indicates the display of corporate entrepreneurship. Intrapreneurship refers to employees who exhibit entrepreneurial behavior within their organization, but this scenario goes beyond that by assigning a specific task to Beth. Creative destruction refers to the process of creating new products or services that render existing ones obsolete, and this is not the case in the scenario. Corporate social entrepreneurship and social entrepreneurship involve creating social or environmental benefits along with economic benefits, and there is no mention of this in the scenario. Therefore, the best choice is E - corporate entrepreneurship.

Beth Heads the Team of Designers at La Belle, Inc