According to the GE Multifactor Portfolio Matrix,businesses falling in cells that form a diagonal from lower left to upper right are the strongest and the ones the company should invest in and help to grow.

Question

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The GE Multifactor Portfolio Matrix suggests that businesses in the upper right cells (high industry attractiveness and high business strength) are the strongest and should receive the most investment. The diagonal from lower left to upper right does not specifically denote the strongest businesses but rather shows a gradient of increasing attractiveness and strength.

According to the GE Multifactor Portfolio Matrix,businesses Falling in Cells