ProBot Software recently launched DX 11-a computer operating system that offers superior features compared to all the other competing products available in the market. Though ProBot operates in a high growth market, DX 11 failed to make any significant profits. Which of the following would best explain this disconnect?
A) ProBot's competitors recently reduced their advertising budgets.
B) DX 11 is in the growth stage of the product life cycle.
C) ProBot has adopted a low cost strategy and has economies of scale.
D) The operating system offered by ProBot's main competitor is the industry standard.
E) The revenue generated by ProBot is used to finance the operations of one of its subsidiaries.

Question

Quizplus · Accepted Answer

The operating system offered by ProBot's main competitor being the industry standard could explain why DX 11, despite its superior features, failed to make significant profits. Customers may prefer the industry standard due to familiarity, compatibility, or perceived reliability.

ProBot Software Recently Launched DX 11-A Computer Operating System That