In an attempt to offer better deals to customers and thereby increase its market share, Dun's Burgers integrates backward to buy out its main supplier of beef. Dun's Burgers is using which of the following strategies to attract customers?
A) focus
B) technology enhancement
C) differentiation
D) cost leadership
E) focused differentiation

Question

Quizplus · Accepted Answer

By integrating backward and buying out its main supplier, Dun's Burgers is likely aiming to reduce costs, which aligns with a cost leadership strategy.

In an Attempt to Offer Better Deals to Customers and Thereby