Chelsea Inc., is a sportswear company that is planning to introduce a line of jerseys. The company has been the top-selling company in Europe for a decade and has a large market base in the US. With this new line of jerseys, the company hopes to expand its sales in Asia where it already has a base.
-Which of the following statements supports the assumption that the company is following a differentiation strategy?
A) The company moves its base to another country where it has a stronger hold over the market.
B) The company encourages standardization of products to focus on economies of scale.
C) The company invests a huge amount for the research and development of the product.
D) The company switches to intermediaries that supply raw materials at competitive prices.
E) The company opens subsidiaries in developing countries to take advantage of low-cost, skilled labor.
Correct Answer:
Verified
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