A business strategy that is generally applied to star or question mark SBUs is ________.
A)stability
B)focus
C)retrenchment
D)growth
E)divestiture

Question

Quizplus · Accepted Answer

Star or question mark SBUs (Strategic Business Units) are typically in the growth phase of the product life cycle or in markets with high growth potential. Therefore, a growth strategy is generally applied to these types of SBUs to capitalize on their potential and secure a dominant market position.

A Business Strategy That Is Generally Applied to Star or Question