In a retrenchment strategy,managers attempt to ________.
A)eliminate an SBU
B)increase the amount of business of a "star"
C)maintain or slightly improve the amount of business an SBU is generating
D)develop new products that are perceived by customers as different
E)strengthen or protect the amount of business an SBU is generating

Question

Quizplus · Accepted Answer

In a retrenchment strategy, managers attempt to strengthen or protect the amount of business an SBU is generating.

In a Retrenchment Strategy,managers Attempt to ________