In the ________ stage, the sales of a product are just beginning to build.
A) decline
B) introduction
C) growth
D) maturity
E) saturation

Question

Quizplus · Accepted Answer

In the introduction stage of the product life cycle, sales are just beginning to build as the product is introduced to the market. This stage is characterized by high advertising and promotion expenses as companies work to create awareness and generate interest in the new product. As sales begin to increase, the product moves into the growth stage. The decline, maturity, and saturation stages come later in the product life cycle.

In the ________ Stage, the Sales of a Product Are