An SBU with a small market share of a high-growth market is a ________.
A)star
B)dog
C)cash cow
D)question mark
E)low-cost leader

Question

Quizplus · Accepted Answer

An SBU (Strategic Business Unit) with a small market share in a high-growth market is referred to as a "question mark" in the BCG matrix. This is because it's uncertain whether these units will become stars (with high market share in a high-growth market) or fall into decline, necessitating strategic decisions about investment or divestment.

An SBU with a Small Market Share of a High-Growth