Kreme Industries has an SBU Kreme Makeups, Inc., that offers a wide variety of makeup products and accessories for women. Although market growth rate is high, the SBU's current market share is low and it needs substantial investment. The parent company is trying to decide if Kreme Makeups has long-term sustainability before investing any more cash in it. In the context of the BCG matrix, this SBU of Kreme Industries would be classified as a ________.

Question

Quizplus · Accepted Answer

Kreme Makeups, Inc. is classified as a question mark because it has a high market growth rate but a low market share. This means that it has the potential to become a star or cash cow with the right investments and strategies, but it currently requires significant resources to achieve sustainable growth.

Kreme Industries Has an SBU Kreme Makeups, Inc