With the GE Multifactor Portfolio Matrix,the businesses falling in the cells that form a diagonal from lower left to upper right are ________.
A)the strongest and the ones the company should invest in and help grow
B)the strongest and the ones the company should sell
C)medium-strength and should be invested in only selectively
D)the lowest in strength and serious candidates for divestiture
E)the lowest in strength and serious candidates for retrenchment

Question

Quizplus · Accepted Answer

The GE Multifactor Portfolio Matrix evaluates business units on two dimensions: industry attractiveness and competitive strength. Businesses that fall in the diagonal from lower left to upper right are considered of medium strength. They are in a position where selective investment is advised, focusing on those with potential for growth or improvement in their competitive position.

With the GE Multifactor Portfolio Matrix,the Businesses Falling in the Cells