American Visual Network, Inc., a media and entertainment company, is involved in the production, distribution, and marketing of television programs and Internet broadcasting. The company uses various techniques to promote internal communication. Which of the following programs of the company is an example of upward communication?
A) The company describes its management objectives on its Web site.
B) The management philosophy is communicated to employees through training manuals.
C) The company conducts an attitude survey to understand employees' opinion of the management.
D) The company conducts a collaborative training program to improve coordination between different departments.
E) Product training programs are conducted for newly recruited employees.

Question

Quizplus · Accepted Answer

Conducting an attitude survey to understand employees' opinion of the management is an example of upward communication as it involves employees providing feedback and opinions to the management. The other options describe communication from management to employees (A and B), collaboration between departments (D), and training programs for employees (E).