In reality, who is it that determines the ranking of quality for a firm's products and services?
A) Competitors
B) Suppliers
C) Customers
D) Managers
E) Employees

Question

Quizplus · Accepted Answer

Customers ultimately determine the ranking of quality for a firm's products and services through their purchasing decisions and feedback. While competitors, suppliers, managers, and employees may all have some influence on the quality of a firm's offerings, ultimately it is the customers who determine whether the products and services meet their needs and expectations.

In Reality, Who Is It That Determines the Ranking of Quality