Beth heads the team of designers at La Belle, Inc., a well-known brand of designer bags. She is an extraordinary designer and manages her team excellently. In the past, La Belle has successfully implemented many of Beth's innovative ideas to their benefit. The company has now decided that Beth should be given the responsibility of managing their new business unit that specializes in clothes, shoes, and other accessories. What type of entrepreneurship is displayed in this scenario?

Question

Quizplus · Accepted Answer

Beth is being given the responsibility of managing a new business unit within the existing company. This type of entrepreneurship, where an individual or team within a larger organization creates new business opportunities or ventures, is called corporate entrepreneurship or intrapreneurship. Therefore, option E, corporate entrepreneurship, is displayed in this scenario.

Beth Heads the Team of Designers at La Belle, Inc