A researcher wants to determine which logo is the most effective at inspiring people to take public transportation.According to your text, what type of research design would best answer this question?

Question

Quizplus · Accepted Answer

The best research design to answer this question is an experiment. The researcher can manipulate the independent variable (the logo) and measure the dependent variable (the likelihood of using public transportation) to determine which logo is the most effective. Correlational research wouldn't be appropriate because it just shows a relationship between variables and doesn't establish causality. A computer model wouldn't allow for direct manipulation and observation of the stimulus, and naturalistic observation wouldn't allow for control over variables.

A Researcher Wants to Determine Which Logo Is the Most