In an effort to encourage students to reduce the amount of water being used at the university gym, administrators put up a sign asking students to take shorter showers.However, water consumption did not decrease sufficiently, and some students even retaliated by taking long showers.Why did the sign fail to reduce water usage?

Question

Quizplus · Accepted Answer

The sign simply provided an instruction without taking into account any psychological factors that influence behavior change. A more effective approach would be to create a social norm that emphasizes reducing water usage, or promoting the benefits of shorter showers.

In an Effort to Encourage Students to Reduce the Amount