In the introduction to Chapter 1, you read about a number of social phenomena: a young man broadcast his suicide live online; a sister and brother disagreed on the attractiveness of the same fraternity; and more than 800 people committed mass suicide in Jonestown, Guyana.What do these examples have in common? They

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All examples cited are indicative of the power of social influence. The first example of the young man who broadcast his suicide live online highlights how he was influenced by the online community he was a part of. The second example of the sister and brother disagreeing on the attractiveness of a fraternity reveals how individuals often rely on the opinions of their social group to shape their own attitudes and beliefs. Lastly, the mass suicide in Jonestown was a result of the manipulation and influence of cult leader Jim Jones. All of these phenomena demonstrate the impact of social influence on behavior.

In the Introduction to Chapter 1, You Read About a Number