A cult in the 1950s believed that the world was coming to an end very soon.Researchers Leon Festinger and his colleagues studied this cult by joining the group and pretending to share these beliefs.What research method were they using?

Question

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Festinger and his colleagues were using ethnography, which involves studying a group or culture from an insider's point of view in order to understand their beliefs, values, and behaviors. They joined the cult and observed its members to gain insights into their beliefs and behavior.

A Cult in the 1950s Believed That the World Was