Eva wants to raise a lot of money for her cat rescue group. Based on the research by Shariff and Norenzayan (2007), the best strategy for doing this involves __________.

Question

Quizplus · Accepted Answer

According to the research by Shariff and Norenzayan (2007), mentioning fairness or religious imagery several times in the brochures is the best strategy for raising money for a cause. This taps into people's sense of morality and altruism, making them more likely to donate. Happy cat pictures, telling potential donors they are "stars," or mentioning potential donors' names several times may not be as effective in eliciting a response from potential donors.

Eva Wants to Raise a Lot of Money for Her