The authors of your text present a study in which monkeys were given a choice between different colors of M&Ms-later, their preference for different colors of M&Ms was reassessed.The researchers found that the monkeys

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The researchers found that the monkeys reduced their liking for the colors of M&Ms they hadn't chosen. This supports the theory of cognitive dissonance, which suggests that when individuals make a choice between two alternatives, they experience discomfort or dissonance because they cannot choose both options. In order to reduce this discomfort, individuals will often change their attitudes or behaviors to align with their chosen option. In the case of the monkeys, they likely reduced their liking for the unchosen M&Ms to align with their choice and reduce this dissonance.

The Authors of Your Text Present a Study in Which